Give guidance and feedback to students' plans, encouraging, refining, and helping them to be responsible for their own learning. Maintain high expectations for completion of chosen options. Summarize by reviewing the whole, bringing students "full circle" to the experience with which the learning began.

Students select a consumer product and prepare an ad.

Objective: Students plan and prepare a print, radio or T.V. advertisement for a product of their choice using effectively connoted words/phrases.

Activity: In pairs, students determine a consumer product and devise an advertisement using appropriately connoted words and images.

Assessment: Extent of planning and detail and quality of advertisements.