Connect students directly to the concept in a personal way. Capture students' attention by initiating a group problem-solving activity before delivery of instruction. Begin with a situation that is familiar to students and builds on what they already know. Construct a learning experience that allows diverse and personal student responses. Facilitate the work of cooperative teams of students.
Students view three ads and rank order for effectiveness.
Objective: Students view consumer product advertisements (TV &/or Radio &/or print) and rank order for effectiveness.
Activity: View three ads and rank in order of personal impact.
