Give guidance and feedback to students' plans, encouraging, refining, and helping them to be responsible for their own learning. Maintain high expectations for completion of chosen options. Summarize by reviewing the whole, bringing students "full circle" to the experience with which the learning began.

Ad Creation

Objective: Students will refine and complete projects.
Activity: Students design three ads using three of the five common advertising appeals. The teacher serves as a resource person providing materials such as: Consumer Report magazines, Penny Power, Zillions, Guide to Consumer Reports, and specialty magazines. Time management and student effort are important criteria when evaluating the quality of the student projects. Ask the students the essential question, “What makes an ad successful?”
Evaluation: Quality of the finished projects.