Provide hands-on activities for practice and mastery. Check for understanding of concepts and skills by using relevant standard materials, i.e. worksheets, text problems, workbooks, teacher prepared exercises, etc.

Analogies for Group Appeal

Objective: Students practice identifying persuasive techniques.
Activity: Students use magazines to find three ads which would appeal to different segments of the population. Students share their findings and explain why they chose the ads. In small groups, students use magazine ads to complete a chart showing: company or brand, product, and persuasive technique. During the weekend students watch two programs in the morning, afternoon, and night and record: Time of Program, Name of Program, Product Brand name, and Persuasive Technique. “Ads In America” and M&M worksheets can be used along with other handouts and quizzes.
Evaluation: Completion and accuracy of activities.