Provide "acknowledged body of knowledge" related to the concept. Emphasize the most significant aspects of the concept in an organized, organic manner. Present information sequentially so students see continuity. Draw attention to important, discrete details; don't swamp students with myriad facts.

1) Read section in text on persuasion, 2) Teacher lecture, 3) Read model persuasive essay.

Objective: To analyze what is "persuasion" and see examples in essay form.

Activity: Read textbook chapter on "persuasion." Read a model "persuasion essay."

Assessment: Teacher questioning for student understanding.