Provide "acknowledged body of knowledge" related to the concept. Emphasize the most significant aspects of the concept in an organized, organic manner. Present information sequentially so students see continuity. Draw attention to important, discrete details; don't swamp students with myriad facts.
5 Common Ad Appeals
Objective: Students learn the five common ad appeals.
Activity: As various ads are shown to the class, students identify the type of audience, age group, interests, etc. for which the ads would hold the most appeal. Teacher lectures and students take notes on the five common ad appeals of celebrity appeal, image ad, bargain prices, expert ad, and facts and figures. Handouts and texts are used for additional information.
FIVE COMMON AD APPEALS
Celebrity Appeal – A show business personality or sports celebrity endorses a product, thereby giving the consumer confidence in the products.
Image Ad – This ad gives the impression that no life is complete without this particular product.
Bargain Prices – These ads use rebates, coupons, or sale prices to entice consumers.
Expert Ad – An “expert,” who may be an actor or actress, says a product is the best on the market.
Fact and Figures – This is a basic ad which gives the facts about the product, then allows the consumer to decide if the product meets their needs. (Car advertisements often use this type of ad.)
