Provide "acknowledged body of knowledge" related to the concept. Emphasize the most significant aspects of the concept in an organized, organic manner. Present information sequentially so students see continuity. Draw attention to important, discrete details; don't swamp students with myriad facts.

Teacher delivers direct instruction in critical attributes of audience.

Objective: To apply checklist to written communications.

Activity: The teacher provides each group with four written advertisements intended for different audiences. In pairs, students analyze and evaluate the advertisements according to the checklist.

Assessment: Quality of students' evaluations of advertisements.