Provide "acknowledged body of knowledge" related to the concept. Emphasize the most significant aspects of the concept in an organized, organic manner. Present information sequentially so students see continuity. Draw attention to important, discrete details; don't swamp students with myriad facts.

Learning the concepts of visual communication.

Objective: Presentation of the concepts of visual communication

Activity: Students are shown many forms of visual communication and compile a chart of each form and its characteristics

Assessment: Group understanding and accuracy and depth of understanding displayed by charts