Encourage tinkering with ideas, relationships, connections. Set up situations where students have to find information not readily available in school texts. Provide opportunity for students to design open-ended explorations of the concept. Provide multiple options so students can plan a unique "proof" of learning.

Product Creation

Objective: Students create advertisements for a product.
Activity: The class brainstorms to create and imaginary product for which they will design adds. Students may work alone or with a partner. The partners or individual students must decide on a product to advertise and then web the positive features of their new product. Students must consider the following: who would be most likely to buy the product, competitive price range, and the best medium for reaching the largest audience.
Evaluation: Process of creating and planning the advertising project.