Connect students directly to the concept in a personal way. Capture students' attention by initiating a group problem-solving activity before delivery of instruction. Begin with a situation that is familiar to students and builds on what they already know. Construct a learning experience that allows diverse and personal student responses. Facilitate the work of cooperative teams of students.

View "Still Killing Us Softly." Groups discuss current ads and how they feel about ads.

Objective: To connect stereotypes in documentary with current advertisements. To compare and contrast roles of males and females. To discuss impact of ads on individuals' lives.

Activity: Ask students what advertisements they notice most. Ask which (if any) are offensive. View Still Killing Us Softly. In small groups, discuss the documentary's representation of stereotypical ads. Debrief in class discussion.

Assessment: Active participation in small groups. Contribution to constructive, positive discussion.