Connect students directly to the concept in a personal way. Capture students' attention by initiating a group problem-solving activity before delivery of instruction. Begin with a situation that is familiar to students and builds on what they already know. Construct a learning experience that allows diverse and personal student responses. Facilitate the work of cooperative teams of students.

Ad Exercise

Objective: Students will respond to the psychological appeal used in advertising.
Activity: Given precut ads from several different types of magazines, students, in groups, sort the ads into the same types of products (cars, shampoo, etc.). Students choose the most appealing ad from each group.
Evaluation: Participation in activity.